Giulliana Goche
Giulliana Goche
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Superburger (2022)
Branding
Social Media
Illustration
Super Burger is a conceptual hamburger brand inspired by superhero movies and the aesthetics of outer space. The project combines bold visuals, cinematic references, and an original superhero mascot to create a fun and memorable brand identity.
Super Burger is a conceptual hamburger brand inspired by superhero movies and the aesthetics of outer space. The project combines bold visuals, cinematic references, and an original superhero mascot to create a fun and memorable brand identity.
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Challenge
Create a distinctive burger brand capable of standing out in a competitive market while building a recognizable visual universe that extends beyond a traditional fast-food identity.
Create a distinctive burger brand capable of standing out in a competitive market while building a recognizable visual universe that extends beyond a traditional fast-food identity.
Solution
I developed a complete visual identity inspired by Marvel movie posters, using vibrant colors, cosmic elements, and a custom superhero character as the face of the brand. The system was designed to be consistent across packaging, promotional materials, and digital content.
I developed a complete visual identity inspired by Marvel movie posters, using vibrant colors, cosmic elements, and a custom superhero character as the face of the brand. The system was designed to be consistent across packaging, promotional materials, and digital content.
Creative Direction
To differentiate the brand from conventional superhero-themed restaurants, I moved away from the expected red-and-yellow comic aesthetic. Instead, I developed a futuristic visual language using cool tones and cosmic textures, creating stronger contrast that naturally highlights the vibrant burger photography while giving the brand a unique identity.
To differentiate the brand from conventional superhero-themed restaurants, I moved away from the expected red-and-yellow comic aesthetic. Instead, I developed a futuristic visual language using cool tones and cosmic textures, creating stronger contrast that naturally highlights the vibrant burger photography while giving the brand a unique identity.
The client requested a large illustration for the storefront. Rather than creating a standalone graphic, I designed an original superhero mascot that could become a core element of the brand identity. This approach transformed a single illustration into a versatile visual asset, adaptable to packaging, social media, and promotional materials.
The client requested a large illustration for the storefront. Rather than creating a standalone graphic, I designed an original superhero mascot that could become a core element of the brand identity. This approach transformed a single illustration into a versatile visual asset, adaptable to packaging, social media, and promotional materials.
Final Designs
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